Seeing Lasting Results

I know a dedicated trainer who loved to tell his audiences that “education (or training) without action was just entertainment.” He was wonderful at making materials entertaining and memorable. And yet he well knew the 80/20 rule for his and all training events - that 80% of the event’s contents were lost by the time the participants had reached their parked cars. In the workplace one week later, that number was up to 100% lost. It would be hard to find a lower ROI in business.


Why is implementation so difficult? Usually, part of the answer appears when rationalizing why “change” is so difficult. We blame habits (hard to break), industry (ours is different), environment (won’t work in “your location here”), culture (we don’t trust outsiders wearing ties), prior experience (we tried something like that once and it failed) and on and on. The reality is that implementation is a force that won’t work unless it can overcome two other forces: inertia and resistance. Most failures to implement arise from an underestimation of organizational inertia and a failure to assess the sources of internal resistance.


To acquire the power necessary to make implementation an irresistable force, The Raffetto Group uses the Integrated Implementation Process. We first move the organization from a state of disorganized and vague awareness to one of organized and focused awareness. This awareness establishes the “intelligence” that allows for informed decisions and strategically planned changes. But well-planned changes are never enough! We add a very detailed “execution process” that pinpoints and benchmarks desired, new behaviors, tracks the occurrences of those behaviors in real-time and provides coaching-based feedback that holds players accountable.